It’s the end of a year, which means the interwebs are chock-full with “best-of” lists: wine, beer, travel, pop culture moments, and <insert random hipster shit here>. Oh joy.
I get that there’s big love for these lists. They help us navigate through an avalanche of consumer options, especially when most of our product research begins with the tippety-tap of fingers on keyboard. A top-whatever guide helped my fella and I select our last car. We got (mostly) what we wanted, too.
In the consumables/experiences world, ‘best-of’ lists are acquiring an air of not-so-humble brags and mutual back-scratchings – I list your product, and you promote me as a reviewer/writer/whatever. It’s icky, but it happens.
With that in mind – and knowing how many freebies float around in the world of reviewing (whether it’s a car to drive for a week, accommodation at a resort, or a bottle of something to taste) – I find I’m becoming increasingly sceptical of ‘best-of’ lists. There are no groups of people roving the world, sampling/trying/testing/whatevering on their own dime. Well, there might be. But I doubt there are many because they’d go broke pretty quickly.
So I say fuck the lists. All of them. And I say this knowing full well that some of my friends write really good lists, fairly, with little if any bias. (we all have bias – it’s knowing how to disclose it that’s important)
Rather than ‘best-of’, let’s call the lists what they are: favourites. Teachers, coaches, and choir instructors all have them. It’s normal to have favourites – partly because they don’t remain static, but also because we have bias. If you have a sibling, your parents likely had a favourite – it changed, depending on who was better behaved or was the first to learn how to mix a rye and Coke just right.
Here are a few of my favourites from 2013, in no particular order. Just because.
Moment of Trust: sheep cull at Covert Farms.
First, Gene’s trust in me to document a sheep cull on his family farm. Second, EAT Magazine’s trust in me to write something palatable about it. This led me to a few more interesting moments on the farm, and is evolving into a larger writing commitment that has yet to fully form. Mostly, I’m overwhelmed with gratitude to be part of this world of good people. (FYI: the farm will be my hideout during the Zombie Apocalypse)
Example of Generosity With An Almost Stranger: Skype chat with Meg Maker. We have yet to meet in person, and when we do it will be epic (and I rarely use that word). I was faced with a challenge, and Meg offered her time and experience to help guide me through it. She’s a brilliant writer and a kind person.
40th Birthday Present I Didn’t Ask For: tickets to see KISS with Allison Markin.
The KISS army is real – and very dedicated. This guy (centre) worked super hard all concert, giving huge air-fist-pumps like nobody’s business.
So much happened this year – in my little corner and around the world. We grieved for the loss of Nelson Mandela, witnessed a factory collapse and kill thousands in Bangladesh, and we discussed ad nauseam the birth of a royal baby. Spectacular feats and pop culture spectacles replay at different intervals with no apparent logic.
You know what? I say fuck my list, too. It has no meaning for anyone but me and I know that; maybe it’s of interest to a few of the friends I’ve mentioned here. But ultimately, my best-of/favourites is a list of things that are central to me. It’s not an objective thing at all, and I get ticked off when people writing a list pretend it is.
The lists are inescapable, and many are entertaining – but enter the best-of melee with caution. It’s crazy out there.
PS: the idea for this came during an evening of indulging with Wendy and Jay of Bella Wines – and while we didn’t consume any of their bubbles that night, they are delicious and should probably be on a list somewhere (see Wendy – i wasn’t that drunk and did write about this after all)