There’s nothing wrong with the idea of unconditional love when it’s applied within the context of (maybe) family, pets, or your first crush. Beyond those, it’s entirely acceptable to have conditions – it’s the responsible way to care.
I love BC wine. I’m an unabashed cheerleader for it; not because the industry – primarily the people in it – need me, but because it and the folks working in it deserve our support while they grow. Here’s where the unconditional part comes in.
Should we love BC wine unconditionally? Hell no. It’s not my family, a pet, or my first crush. (if it is my family, then all the more reason to give it a hard time)
Instead, BC wine is more deserving of a complicated love affair. We’re still discovering each other, falling in love – hard, and at the same time we’re able to see beyond the initial glow and more deeply into the flaws that make us unique. To love all of this unconditionally would be to do a disservice to the people we care so much about.
I want to go the distance with my BC wine love affair, which means I’m probably in for a bumpy ride. I’m okay with that – as long as it’s willing to go the distance with me. I think it is. The fact that we have such diversity in one province tells me that some are moving beyond the expectation of unconditional love and working to earn their place in the complicated love affair.
For my part, I’m willing to work just as hard – to educate myself beyond a BC palate, to have honest conversations about what I’m drinking, and to shine a light on the beautiful parts of our relationship.
My BC wine relationship status: happily, it’s complicated.
Here are a few of those beautiful parts in this grand love affair with BC wine.