Disclosure. It’s a vital component to building trust with an audience (that’s you) and not being a jerk-ass writer (potentially me). In an effort to not be a jerk-ass, I’ll disclose my biases and motivation(s) for writing this post.
- I love the CBC. As a contract columnist, the CBC asks me to disclose any connection to, freebie from, or incentive by a winery. I like that.
- I dislike advertorials. As a freelance writer I’m asked to pen all sorts of things – I (now) decline these. It’s a hard stand to take when the mortgage is due, but it’s where I planted my feet.
- I don’t like to ask for free stuff. The result is that I’m invited to WAY fewer events/places/etc, but it means that when I write about something it’s because I genuinely want to.
- Readers should have the straight goods. A writer/blogger/whatever that’s invited on a media trip (and is comped anything) should disclose it in her/his writing. Period.
Feel free to agree or disagree – but now you know where I stand before I get into the thick of things. This could be a messy one, so hang on.
I wanted to take a short trip with my fella; somewhere close by so we could maximize our Friday-to-Sunday time schedule. The goal: a weekend away, possibly playing double-duty as writing inspiration, and absolutely involving wine.
We were looking to stretch our dollars and a close acquaintance had once said “come stay with us if you’re ever in Chelan”. I contacted our new friend Katy and arranged an overnighter. Not wanting to outstay our welcome, I sought additional accommodation for a second night – but high season in a tourist destination meant spending significant coin. Damn. So I got in touch with the visitor’s centre and asked if any local accommodators could offer a discounted rate for “media”.
I rarely play the media card; I’d rather stay under the radar. But when it came to the only real away-time I’d have with my honey for the season, I caved. The nice people at Lake Chelan found a hotel willing to discount a one-night stay. While this was going on, I pitched a little something for online publication to legitimize the whole thing. My editor said yes, and I breathed a sigh of relief.
After dodging what I felt was a fraud-bullet, a writer colleague told me to get off my high-moral horse: I was providing a return benefit to the area – it wasn’t a handout – and other writers do this all the time. Ugh. Or as I’d tweet: #lesigh. I disclosed the freebies in the article where appropriate and when it didn’t sound like an infomercial.
What concerns me about I-give-you-something-and-you-give-us-something relationships between writers and those offering is a lack of disclosure on the part of the writer. It’s our responsibility to give it up. I disclose perks or gratis anything, yet I find it challenging to stay balanced on the narrow bridge between advertorial-ick and a glowing response to a well-hosted good time.
Do I feel my article stayed on course? Well, I didn’t omit the negative because I was given a few perks – we had a poor breakfast experience at a location I won’t name because if you know anything about me you know I don’t play that way. I felt encouraged to write positively about the area because we had a great visit.
Any good article or prose should leave the reader asking questions – if not about the content, then about what motivated the writer to tell that story. In an earlier post I mention how travel can often be on the dime of the writer seeking the experience, so I don’t begrudge anyone a complimentary anything. I’d love to take a sponsored trip and see how much that inner voice nags at me while I write. I’ll tell you all about it.
Meanwhile, I ask that the audience (that’s you) read with a critical eye – and I hope my fellow writers write nakedly. Perhaps not literally, because that could get weird.